E-commerce SEO Strategy
We helped Fashion Outlet increase their organic traffic by 200% and boost their online sales through a comprehensive SEO strategy.
Fashion Outlet
May 2023
SEO, Content Creation, Technical SEO
Project Overview
Fashion Outlet, an online clothing retailer, was struggling to gain visibility in search engine results and attract organic traffic to their website. They approached Digital JSR to develop and implement an SEO strategy that would improve their rankings and drive more qualified traffic to their site.
The Challenge
The main challenge was the highly competitive nature of the fashion e-commerce industry. Fashion Outlet was competing against established brands with larger marketing budgets. Additionally, their website had technical issues that were affecting their search engine rankings, and their content wasn't optimized for relevant keywords.
Our Solution
We developed a comprehensive SEO strategy that included technical SEO improvements, on-page optimization, content creation, and link building. We conducted thorough keyword research to identify high-value, less competitive keywords that would drive qualified traffic. We also restructured their website architecture to improve crawlability and user experience.
The Results
Here's what we achieved with this project.
Organic Traffic Increase
Keyword Rankings
Conversion Rate Improvement
ROI
"Digital JSR transformed our online presence completely. Their SEO strategy increased our organic traffic by 200% in just 6 months. The team is responsive, knowledgeable, and truly cares about our success."
Emily Rodriguez
E-commerce Manager, Fashion Outlet